VISUAL IDENTITY BENCHMARK



After drafting the rough wireframes of the app, I to think about the look and feel. I started by looking at other hydration apps. What does the market currently look like? How can I make my app stand out?

After looking at the current market, I started to gather a few ideas for how I could make my app stand out from the rest. So, I started by plotting different attributes on a graph and looking for inspiration based on those results.
CURRENT MARKET (HYDRATION APPS)









INITAL INSPIRATION



PLOTTING ATTRIBUTES



Sofia Ramos    ︎    Communication Designer    ︎    2023
Sofia Ramos   ︎    2023