I felt as though there were multiple avenues I could take with these attributes. So, I created four different conceptual directions that I could develop further.

1. 3D Clear Water + Brutalism
   
2. Iridescent Water
   
3. Tranquil Green
   
4. The Safe Option
   

After ideating these, I created a survey for feedback in order to help me decide the best route to take and how I can improve upon it. Based on the feedback, I moved forward with Iridescent Water.

3D CLEAR WATER + BRUTALISM

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︎    Clear 3D floating water scale
︎    Wide + condensed type
︎    Black/white + cobalt blue accent
︎    Engaging, young, modern

IRIDESCENT WATER

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︎    Pastel color scheme based on iridescent lighting
︎    3D water flowing scale animation
︎    Soft + light look and feel
︎    Frosted glass elements

TRANQUIL GREEN

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︎    Jade green color scheme
︎    Minimalistic, simple type treatment
︎    Light, peaceful, quite
︎    Flat, dynamic water flow scale

THE SAFE OPTION

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︎    Blue scheme
︎    Flat, familiar UI
︎    Similar to banking apps
︎    Corporate, simple
︎    Sans serif typefaces