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STRENGTHS
︎   Simple typography
︎   Balanced use of serif and sans-serif
︎   Elegant buttons
︎   Cohesive style

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OPPORTUNITIES
︎   More simplified navigation
︎   Smaller product thumbnails
︎   Greater type hierarchy contrast

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STRENGTHS
︎   Exciting and modern brand
︎   Fast + easy shopping UX
︎   Easy-to-read type treatment
︎   Unique product page layout 

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OPPORTUNITIES
︎   More shopping opportunities
︎   Filter options
︎   More opportunities in navigation

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STRENGTHS
︎   Tranquil brand style
︎   Simple but creative photography
︎   Simple shopping UX
︎   Minimalistic page layout (simple)

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OPPORTUNITIES
︎   Simplified drop-down menus
︎   Compress filters on browsing page
︎   Less info on product thumbnails