Another aspect of the brand we wanted to influence our design choices was their phrasing and mottos. 

︎ “Fire your father’s broker”

︎ “Bringing Wall St. to Main St.”

︎ “Simplify the investment experience”

︎ “Add lifestyle to your life”

︎ “Retire with dignity”

︎ “Teach new people old things,
    not old people new things”