STF Brand Concept

Spring  |  2022  |  MOJO psg  |  Internship

Objective
STF Investments is an investment company that helps people invest in ETFs (Exchange-traded Funds).  During my time at MOJO I was granted the opportunity to help generate brand identity concepts for this upcomming company. I worked alongside Brian Zielinski (Creative Director, MOJO) and Dominic Mottola (Graphic Designer, MOJO) to create different brand identity concepts for the client. The ultimate goal of this project was to create an identity that meets the client’s needs, expresses their values, and appeals to their target demographic.