PACKAGE RESEDIGN | FALL 2021
This was a collaboration between me, Mallorey Whitehead (Communication Designer), and Luxi Yang (Industrial Designer). The task was to seek out a product with packaging that has the opportunity to be improved. We decided that the the BinaxNOW COVID Self Test Kit by Abbott had areas in the branding AND packaging that had the potential to be transformed.PROBLEM STATEMENT
Current packaging is confusing and not user friendly.
How can we redesign the test kit packaging to make the testing process more intuitive and easier to navigate?
How can we redesign the test kit packaging to make the testing process more intuitive and easier to navigate?
DESIGN GOALS
ANALYZING THE PACKAGING
